The new single from Swim Deep - premiered last month - is a big affair, fusing electronics with a gospel tinged vocal, effervescent lyrics and bass linesand electronics for a psych-pop, Happy Mondays-esque feel, and their newly unveiled video to the track 'To My Brother', no less so.
The video, which features vivid imagery of exotic birds and a mysterious central figure, was directed by Irrum, who has also worked on visuals with Cloud Control and Lonely The Brave, who explains the concept behind the piece, thus: "The band said that they felt like they were ready to shave their heads and go to war with this new record, and they wanted a video that represented that feeling. It felt like the perfect opportunity to reimagine a completely new world, rather than a representation of psychedelia we have seen before. I came up a concept that solely focused on an evolution of color; a giant spinning wheel that diffused colour to birds, botanics, and statues of the band themselves. It felt important that the objects populating the video were real, so however surreal it appeared it felt tangible and vivid."
'To My Brother' marks the return of the Birmingham outfit following their 2013 debut album 'Where The Heaven Are We'.
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