Beach Baby certainly seem to be upping the ante in the short time of their being known under the new moniker. 'No Mind No Money' follows the London four-piece's debut with engaging first offering 'Ladybird', and its B-side, 'Bruise'.
On this new track, as with the aforementioned 'Ladybird', there's a loaded weight of irony in the lyrics - “Honey in my mouth/So sweet” - which Ollie delivers via Manuka coated vocal cords. Maybe not as instantaneous as 'Ladybird', but give it a few listens and the lushness of its indie pop guitar glow will surely be like nectar to the ears.
We still can't believe the change in this band - the growing confidence, the polished melodies, the sharp production - from just a couple of years ago in their previous guise. Unknown as it is for Little Indie not to 'out' bands when they re-emerge under another name, we have kept our counsel here and not given the name they went under; partly as we were not overly enamoured with them before and now feel a little shamefaced that we were somewhat critical in our live review and elsewhere.
'No Mind No Money' is out on June 22 via Chess Club Records.
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