[Video] The 1975 share 'Sincerity Is Scary' visuals and Matty Healy discusses the song's meaning

Words: Ali Mack

With new album 'A Brief Inquiry Into Online Relationships' ready to assail our next Friday (November 30 via Dirty Hit), Matty Healy and his 1975 band mates drop a video to 'Sincerity Is Scary'.

In the Warren Fu (Daft Punk, The Weeknd, The Strokes)-directed clip, we see Matty getting up and taking to the street and going through some musical movie type scenes, which includes a marching band and little kid in clown makeup.

Watch above. And below, Matty discusses the lyrics and meaning behind the song.