Pumarosa release new 'fable' video for ‘Fall Apart’

Directed by Robert Fox, Pumarosa share their new video for ‘Fall Apart’, a track from the band’s forthcoming album ‘Devastation’, released on November 1.

“The video for ‘Fall Apart’ involves a group of folkish renegades transporting a message contained in a frivolous farmers basket around London in a frantic rush," reveals Fox.

“Eventually the basket gets delivered to its destination, a shrine initiated by Isabel, the apparent guardian of this coven. She is situated in an old house, summoning the women with her enchanting performance of the song.

“The message is an egg inscribed with the message ‘Chaos is coming’. I wanted to celebrate chaos by creating a fanatical modern day fable, transmitted in a messy mosaic of a video and involving a collective of women who have perhaps escaped their traditional beginnings for a life of rebellion, female liberation and paganism.”

Watch above.