The 1975 have unveiled a brand-new song called 'The Birthday Party'. The track is another from their forthcoming album, 'Notes On A Conditional Form'.
For the video, the band once again teamed up with director Ben Ditto and co-director Jon Emmony, who worked together on last year's visuals for 'People'.
A dystopian narrative about narcissism, isolation, incel culture and the divisions created by social media, the video questions if there is space for meaningful connections within technology.
“It was truly inspiring to work with The 1975 on this project, combining digital craft with true emotion and a subversive and multilayered narrative,” says Ditto. “Matty and I have a shared fascination with the underbelly of Internet culture and how that impacts modern life, and we looked to address this from several directions and created an engaging and beautiful piece of filmmaking to contain these messages and their performance in a revolutionary way.”
In the clip, Matty Healy visits Mindshower, a digital detox center, where he encounters a variety of characters – all taken from Reddit / 4chan meme subculture – and his band mates. Working with artist Jon Emmony, Mimic Productions recreated The 1975 as digital humans, clad in simulated digital costumes. Detailed 3-D scans – including scans of all mouth movements – were used to create avatars for each member. Body and facial motion capture were utilized to record their performance.
Watch below.
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