Wednesday, November 11, 2020

CHAI share video for their cover of Mariya Takeuchi’s ‘Plastic Love’

Words: Ellie Ward 

Japanese quartet CHAI share the official video for 'Plastic Love', their cover of Mariya Takeuchi’s 1984 city pop standard, which recently saw a resurgence of its own in 2018. 

CHAI’s interpretation of the cult hit is from their double A-side single - with 'Donuts Mind If I Do' - out now on Sub Pop.

The clip, directed by Takahiro Shimoyama, sees the group as “tour guides” of their beloved Tokyo, taking you through the city's many districts in this exuberant visual. 

CHAI say: “THIS IS TOKYO! Everyone has their own perception of Tokyo, but many, at times, would say it can be sort of gloomy, sort of dark. With our version of ‘Plastic Love,’ we wanted to show you what Tokyo looks like from our point of view.  From Asakusa, to crepes in Harajuku, to the skyrise buildings and Tokyo Tower, to long night-time drives in Shibuya…we welcome you to our version of Tokyo! You also notice how we’re all wearing white?  That’s because we are going to disrupt the gloomy Tokyo!  We are the brightness amongst the darkness and we’ve come to illuminate! Just like Mariya Takeuchi did with this song in the 80’s, we’ve come to do this again with our version today!”

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