This is rather an interesting one. Three young guys who trade under the name Pocketclub, with this, 'Alive', their debut single, out on November 17.
We say 'interesting' for several reasons. Formed by BRIT School alum and lead vocalist Adem Andel, alongside guitarist and University of London Music graduate Adam Smith, the band began writing songs in the summer of 2012, being joined shortly after by Tech Music School graduate Keir Adamson, the Camden-based trio sit somewhere between Friendly Fires, James Blake and Solange, whilst trading nods with Only Real and iTch.
We have played 'Alive' now quite a few times, and what stands out is how they have incorporated Andel's distinctly London urban vocal, with some fuck-off guitar, great melody, a touch of RnB here, a touch of rock groovin' there, a little rap section, and lyrics like, "Do your lips taste good, 'cause you just lick lies". It's one of those songs that if you like on first hearing, you'll be in love with by the third.
As to the video accompaniment, in their press release the band state: "Frustrated by the mutilation of women that we so frequently see in contemporary music videos, Camden (UK) based trio Pocketclub looked to respond directly with their debut music video. Rather than shots of faceless twerkers and booty shakers, the group wanted to revisit passion and sensuality, especially with regards to the portrayal of women of colour in the current media climate. For this, Pocketclub have collaborated with emerging dancer and choreographer Adesuwa Ekundayo and filmmaker Michael O’Connor to create a stunning accompaniment to their debut single ‘Alive’. Inspired by a song about sex, passion and impulse decisions, Ekundayo’s choreography offers a fresh alternative to female identity in popular culture."
So there you go.
Having played a number of venues on their north London home turf, from the Roundhouse and Hawley Arms to Surya and The Macbeth, the guys have spent most of this year concentrating on developing their sound and recording new music, but they will be playing a launch party gig on November 15 at The Enterprise, Camden.
Going by 'Alive' (and let the video below wind on to their second upload, an acoustic live session of 'Mary Goes Down', which shows another side to Pocketclub - as well as some pretty cute little grins from Andel, we have to say), we are certainly intrigued to see how they come over live.
So there you go.
Having played a number of venues on their north London home turf, from the Roundhouse and Hawley Arms to Surya and The Macbeth, the guys have spent most of this year concentrating on developing their sound and recording new music, but they will be playing a launch party gig on November 15 at The Enterprise, Camden.
Going by 'Alive' (and let the video below wind on to their second upload, an acoustic live session of 'Mary Goes Down', which shows another side to Pocketclub - as well as some pretty cute little grins from Andel, we have to say), we are certainly intrigued to see how they come over live.
Hmm, mmm, mmm, mmm...
Pocketclub are currently working on their debut EP, due for release early next year.
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