Words: Linn Branson
The New Faith - who Little Indie featured a few months ago with 'Too Sad To Be Young' - have a way with a good tune, and equally watchable videos.
The Brighton seven-piece outfit precede their debut album, 'Me On You', out on October 6, with this latest single taken from it, 'Fritter Away', to be released on September 1.
Fronted by Will Charlton's melancholic baritone - part chamber-pop, part Kingsley Chapman, part hard to define - the orchestration and detail is warming and melodic. And you'll be hard-pressed not to want to sway along to the rhythm of 'Fritter Away', as you pleasantly fritter away four and a half minutes.
The New Faith play an album launch show at Brighton's Brighthelm Centre on October 13.