US alt-rock group OK Go have unveiled the show-stopping video for their new single ‘I Won’t Let You Down’, taken from the forthcoming album 'Hungry Ghosts', out on December 10.
Shot in Japan's Chiba Prefecture in August 2014, the video has already clocked up over 8 million YouTube views in just three days.
In preparation for the album's release, OK Go approached Honda through their friend, creative director Morihiro Harano (of Mori Inc.), with the idea to collaborate and produce a music video. The resulting clip was shot using a custom "multi-copter camera" developed for the project.
In OK Go's signature style, the action is captured in one single shot, although the five-minute video apparently required 50 or 60 takes
to get it perfect. Directed by OK Go's Damian Kulash and Kazuaki Seki, with creative direction by Morihiro Harano, Honda lent the band the futuristic UNI-CUBs seen in the video. The UNI-CUB is a unique omni-directional driving wheel system that is currently in the development stage.
OK Go will return to the UK for a one off show at London’s Koko on February 13 2015 ahead of the release of 'Hungry Ghosts' on February 26 2015 via Paracadute / BMG.
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