This Feeling

Tuesday, July 19, 2016

[Video] Unknown Mortal Orchestra - First World Problem





Unknown Mortal Orchestra unveiled their standalone single 'First World Problem' back in May. Now the band share a video to their first new track since 2015’s 'Multi-Love'.

The James Lees-directed clip depicts a dancing couple, as the scene moves from their living room to a desert.

Choreographer, KianĂ­ Del del Valle said: “With ‘First World Problem’, I aimed to create a dialogue between both art forms. I wanted the video to be the response to [singer] Ruban’s lyrics and musical melodies rather than showing literally what the song is saying. There are always two sides to one story and the video piece is her side of the story. I am a heavy fan of silent films and how unspoken language could add a second layer to the one we speak. The directorial
collaboration with James Lees came really organically as we have been planning for a while to do something together. James is really good at storytelling and has a great eye, while I am more abstract and conceptual."

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