[Video] Fickle Friends - Hard To Be Myself

Fickle Friends share the split-screen video to accompany new single ‘Hard To Be Myself’.

The video, directed by Daniel Harris, highlights the song’s subject matter, with frontwoman Natti previously describing 'Hard To Be Myself' as "a song about social awkwardness and anxiety. Wanting to be someone else so desperately, dreaming you were the life of the party. It's the idea that a certain person can kinda loosen your senses and lower your inhibitions just like drinking alcohol.”

The video's concept, explains Harris, "was built off the structure of ‘Expectation’ vs ‘Reality’, all based around a ‘90s American Frat House party aesthetic. From the beginning of the two narratives, I wanted to create a clear point of difference in the behaviour of our lead, Leo, by directing a left-side character that was relentlessly decisive, unapologetically confident and free from social inhibition versus a right-side character that was uncomfortable in his own skin and nervous. Then we surrounded him with the same character-set in the two different realities, one inside the party and the other on the doorstep, uninvited.

"These played side by side created a really beautiful juxtaposition. Alongside the narrative, we peppered in a gorgeous telephoto performance of Natti and shots from the band that flow along with the story.”