Finnish pop powerhouse ALMA has debuted her striking visual treatment for 'Cowboy', the lead single from her debut album set for release in 2019.
Shot in her native Finland and directed by celebrated Finish director Miikka Lommi, the video depicts a raucous few days in the life of ALMA and her friends sharing the excitement and banality of everyday life.
"I wanted the video to look like a homemade movie," she says. "Everything you see is real. Finland and Finnish culture is front and centre. The cast is all my friends. We were shooting for 3 days and those days were some of the best of my career so far. I think I speak for everyone when I say It didn’t feel like we were working at all. More like shooting a fun documentary of our lives."
The song itself is ALMA's most personal to date: “I’ve spent a lot of my life being told who to be, what to say or how to behave by the world. There’s constant pressure on us all to fit in and ‘Cowboy’ is about exactly the opposite. I want my fans to feel like they can be whoever, say whatever and look however when they listen to my music. Here you are accepted no matter what."
Watch below.
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