Words: Sam Geary
Artificial Pleasure have shared their new video for recently released single, 'Side By Side Together'.
Directed by Dimitris Lambridis, the video was shot in one day in East London on one of hottest days on record. Building previously visual aesthetics of dirt and water, the clip follows the gang of three as they go through the hardships of their friendships to achieve that bond.
"The music video is a sequence of extended photographs in a way, hoping to portray unity among three people who are different to each other yet proceed forward together. That way, the song by itself talks about unity among everyone," says Lambridis.
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