Thursday, March 15, 2018
California’s Movements debut Alzheimer’s Association video for Deadly Dull ahead of UK tour
Words: Sam Geary
California’s Movements have shared their Max Moore-directed film for 'Deadly Dull', a track which represents the effects of Alzheimer’s disease and dementia, and comes through the band's partnership with the Alzheimer’s Association.
Taken from their debut album 'Feel Something', vocalist Patrick Miranda explains the thought-provoking song:
"‘Deadly Dull’ is a song that we felt really needed a visual aid. It’s powerful as it is, but adding a video really helps drive the point home and make the situation more understandable. Seeing someone you love suffer from a disease that rids them of who they are is a really hard thing to experience. We felt that director Max Moore would do a perfect job of taking this song to the next level, and we couldn’t be happier with the outcome.
"I want people to understand that Alzheimer’s is more than the misconceptions. My own hope is that we will one day find a cure or effective treatment. It’s very possible that any one of us can lose every sense of the person we are to this disease. We are all susceptible to becoming a shell of the person we used to be, all of our collective years of memories of love … gone. It’s a scary thought, but we can do something about it."
Movements embark on their first UK tour next month.
APRIL
30 Leicester, The Cookie
MAY
01 Newcastle, Think Tank
02 Glasgow, King Tuts
04 Leeds, The Key Club
05 Manchester, Night People
06 Birmingham, The Asylum
07 Cardiff, Clwb Ifor Back
08 Brighton, Sticky Mikes Frog Bar
09 London, Camden Assembly
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