Well, we have to say that this video brightened our day no end when it prpped into our mailbox.
Stay Bless, the newest addition to the growing 37 Adventures family, the London boutique label, is spearheaded by George Cassavetes (the guy behind Family). Taken from a forthcoming EP 'Faded' on 37 Adventures, you can watch the video to 'Always', the debut track from Stay Bless, below.
Now we're not quite sure in what context George's stripping off - and we mean right off! - fits nto the song, but we are sure as hell not complaining. And if you can bear to cast your eyes away from the rather gorgeous George and concentrate on the song itself, well that is a quite lush and enticing piece of synth instrumentation that is a lovely warm indie pop affair that hits just the right notes.
Inspired equally by the classic songwriting of Fleetwood Mac, George Michael, Bruce Hornsby and Spiritualized, and the strikingly modern production techniques of Actress and Darq E Freaker; Stay Bless is modern symphonic pop that utilises emotional honesty as its key instrument.
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