Live Review
VITAMIN
Cow (Instore), Birmingham
February 10 2016
Words/Photo: Rosie Mulhern
Leeds indie-pop quartet VITAMIN have been visiting UK Cow vintage stores this week, stopping off in Birmingham's store on Wednesday.
If you're new to this band, their sound consists of summery, up-beat vibes with their songs involving simple, yet catchy, lines and chirpy, looped synth rhythms. Each track inherits clever tempo changes throughout, creating an optimistic build-up which is followed by a contagious and harmonious chorus.
Following support slots to Ratboy and Sundara Karma, the band have evidently established a fan base across the country with impressive turnouts to these in-stores. Their short but energy-fuelled four-song setlist consisted of both new and older releases, each one appreciated by the audience who stood in admiration.
The stripped back feel of the show didn't seem to hold the band back as they were still able to create an impressive presence and were just as good to watch as they were to listen to. The band's liveliness and enthusiasm could not have been faulted as they managed to make the shop appear more like a music venue and created a unique vibe throughout the store.
Once the performance was over, fans swarmed over to the rack of free VITAMIN t-shirts and bags for the band to sign, whilst having a chat with the members and have photos taken.
The band's latest single, 'This Isn't Love', released earlier this month, cleverly entails their prominent theme of the band's successful delivery of euphoric feelings and colourful sounding riffs with snappy hooks - despite the opposing meaning within the lyrics.
Look out for the video to 'This Isn't Love' which the band are releasing tomorrow (February 14 - Valentine's Day), and click here now for a little teaser taster.
This version is abridged from an original feature in music blog Denon Wing. For this and more music profiles from them, you can reach their site with a click here.
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