Friday, November 11, 2016
[Video] The Chemical Brothers - C-h-e-m-i-c-a-l
After releasing new single 'C-h-e-m-i-c-a-l' last week which premiered as 'Hottest Record' on Annie Mac's Radio 1 show, The Chemical Brothers have now unveiled a visual accompaniment for the track directed by long-term collaborator Adam Smith and Marcus Lyall.
Drawing influence from vintage children's television, characters were filmed with a Kinnect Camera (equipment usually used for motion scanning in computer games), and then twisted into holographic, neon ravers.
Adam Smith also directed the music video for 'Galvanize' and the bands film 'Don't Think', plus creatively directed the 'Born in The Echoes' world tour along with Marcus Lyall.
The single follows on from the band's eighth studio album, 'Born In The Echoes', which also marks the band's sixth #1 record.
The Chemical Brothers play four dates in the UK next month.
07 Glasgow SECC Arena
09 Blackpool Empress Ballroom
10 London Eventim Apollo
11 London Eventim Apollo