Thursday, December 22, 2016
[Video] Sugarthief - Joy Affair
Words: Sam Geary
Little Indie introduced Birmingham outfit Sugarthief here back in July.
As a late back-up to last single 'Joy Affair', the quartet have released
a visual partner for the track.
Filmed in Stoke by Sion Campbell, the director says of the work: "My understanding is that it’s all about going through the good, the bad, the ugly to get where you want to be. So I came up with the concept of having two doors of ‘opportunity’, which would reflect the choices all of us make in our lives. We can continue to make the same choices again and again, or we can take the risk for what we truly want and believe in. Finding our happiness in the choices we make."