Watch :: Sam Fender shares affecting visuals for 'Dead Boys'

Words: Sam Geary

After recently delivering affecting and poignant new single 'Dead Boys', Sam Fender now shared the visual component to the track, which laments the ever-growing global issue of male suicide.

The clip was directed by longstanding Lana Del Ray and Florence & The Machine director Vincent Haycock in London, and is a hard-hitting, powerful portrayal of a song that is connecting and resonating across the globe on a very human level.

“The video means a lot to both of us," says Haycock. "I'm incredibly proud of the call to action Sam put forth and entrusted with me. Our theme was toxic masculinity and fragile masculinity, and how this can effect young men. I wanted to maintain focus and yet slightly abstract the visuals so that it becomes more about the pressure people are feeling and the possible hopeful outcome that love could bring to these situations."