Watch :: SWMRS - Lose Lose Lose

Directed by Ambar Navarro,
California rockers SWMRS share their new music video for 'Lose Lose Lose'.

Lifted from their latest album 'Berkeley’s On Fire', the fast-paced number is complemented by the wild visuals, where vocalist Cole Becker ends up crowdsurfing on top of an crowd of senior citizen gig-goers.

"I always wanted to know what it would feel like to crowd surf if the average age of the crowd was 71 instead of 17," says Cole. "Ambar and I talked a lot about this video as a way of inverting the formula of 'Smells Like Teen Spirit'. Being a young person in 2019 feels a lot more like being in an inhospitable bingo club than being in the hyper idealized vision of a punk show. You have all this energy and vision and passion to contribute to the world, and you’re constantly met with this sludgy rejection as if you’re intruding on someone else’s party."

SWMRS head back to the UK next month.

AUGUST
21 London, New Cross Inn
23 Leeds Festival
25 Reading Festival