Words: Ellie Ward
Working on their second album for a 2020 drop, Artificial Pleasure have been mixing their eclectic art school style on brand new single ‘Side By Side Together’.
‘Side By Side Together’ builds on their previously established use of rich synth textures, with frontman Phil McDonnell lending his future soul vocal charm to proceedings, while JYLDA takes command of harmonies, and bass/synths provided by Sam Mason (of Die Mason Die).
McDonnell wrote the song in the back of the band’s tour van while driving through Europe at night. It was subsequently recorded with engineer Moritz Kerschbaumer (Foreign Poetry) in his studio in Hackney Wick, East London.
‘Side By Side Together’ is a love song about friendship and the need for unity and kindness in a world that is progressively getting more fucked,” says McDonnell. “The long nights, long drives, the hardships, the fun, the falls and high points of touring all bind us together in a way that goes beyond friendship and they are experiences that bond people for life, regardless of distance.”
Listen below.
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