As they ready themselves for their UK/European headline tour ( dates and venues here), COUNTERFEIT. go for a hugathon on their new video for latest single 'It Gets Better'.
Directed by Phillip Lopez (James Arthur, Cold War Kids), the clip sees the five-piece embrace a roomful of passionate and dedicated fans who were invited by the band via social media, and sing along to the track together.
“The video and the song are about healing, connection, community, humanity and spirit," says frontman
Jamie Bower. "We are lucky enough to have a fan base that feels like a family so wanted to bring the sense of community that we feel to a larger audience.”
The track has already surpassed 500k streams across platforms, and has been going down a storm during the band’s live show.
Watch the video below.
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