Watch :: Richard Ashcroft unveils 'This Is How It Feels' video

Words: Alison Mack

After the announcement last week of a new single and album from Richard Ashcroft, this week sees the former Verve frontman delivering the video to lead single, 'This Is How It Feels'.

Taken from the full-length titled 'These People' - out on May 20 - the video clip sees the man in the shades sing the song to camera in a sharply lit studio setting.

The album can pre-ordered via richardashcroft.com.